Mr. Maynard formerly owned Bluebell, Alabama's Rammer Jammer. The party and cocktail contest to celebrate the Rammer Jammer's 30th anniversary was his idea. He is seen wanting to sell the Rammer Jammer in Why Don't We Get Drunk?. The Rammer Jammer is now under the management of Lemon Breeland and Wade Kinsella.
Mr. Maynard is Wanda's uncle
Mr. Maynard's first name is Wally.
He is somewhat related to Betsy Maynard (Wanda's mother), due to sharing the same last name and sharing Wanda as a relative. It seems to be former sister-in-laws due to Wanda having a stepmother (Joyce). - Where I Lead Me